Ugonna Eronini

👉🏾Simplifying value propositions and doing fun stuff with content. 

👩🏾‍💻 'The Ugonna' effect (Intimate, Considerate, On-brand).

💎 Primarily interested in designing products for SMEs and the creator economy at large.

🔷 Art, Tech, Design, Media, Entrepreneurship.

Corporate Content Writing

What is the Difference Between a Traditional Agent Network and Waynbo?

Agent networks are at the core of agency banking for financial inclusion. In our three-part blog post, we explained how agent networks can be built, starting from their recruitment after which they are onboarded onto the platform and subsequently managed. Agency banking is the crucial link in the distribution of digital financial services (DFS) to people who live in remote areas and do not have access to the traditional brick-and-mortar bank branches to transact, nor possess an ‘assumed’ financi

What is Agency Banking?

If you lived in a suburban area in an African country like Nigeria a decade ago, you may recall how strenuous it was to visit the bank. People in the rural areas suffered the inconvenience of traveling to the nearest town with a bank to open a bank account and send or receive money. This happened because there only were bank branches at central locations, usually in the bigger cities, where everyone visited to carry out their transactions. After all, there was no alternative solution. The altern

Branding an Ethical, Sustainable, Home Decor Business in Nigeria.

Building a business is not an easy process or journey to embark on. It all starts with a step, an idea until you start making plans to execute this idea and turn it into a profitable business. You start with the analysis, trying to figure out its brand voice, choosing a name, raising capital, product sourcing, inventory, accounting, and the most difficult part…marketing. Getting people, fans and your potential customers to fully grasp the intent behind your business and brand is a consistent act

Energy Conservation 101: How to Spend Less on Electricity

Energy conservation is the process of reducing the amount of electricity you use. Let’s be honest, though, it can be a big turn off (no pun intended)! Just Google energy conservation and you start to see people telling you to unplug your appliances and a whole list of other chores that make life more complicated. It seems intimidating at first. Can’t this be easy??

Just like we can take a look at the basics of solar energy systems to make them less intimidating, we can look at the basics of how

Personal Interests: Feminism, Social Causes, Self-care.

A feature selection of some of my personal pieces about topics that are dear to me with the intention for the reader to feel strong emotions. Discover my Medium writings here.

Campaign video script-writing

Social media content creation.

Explore a featured selection of my writing work below.

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